Privacy Policy

Frontline Armoury  Privacy Statement 

Effective January, 2026

Frontline Armoury (“FLA”) respects your privacy and is committed to protecting your personal information. As a dedicated FFL dealer, FLA is committed to providing you with superior customer service, and we view your privacy as a critical component of your professional relationship with us.

FLA provides this Privacy Statement (“Privacy Statement” or “Statement”) to inform you of how your information is used, shared, and securely stored. By accessing www.frontlinearmoury.com (“Website”), you acknowledge and accept the practices described in this Statement.

1. Sites Covered by This Statement

This Statement applies only to FLA-owned websites and domains, including www.frontlinearmoury.com, emails, and other electronic communications between you and the Website. Our Website may provide links to third-party sites for your convenience. If you access those links, you will leave the FLA Website. FLA does not control those external sites or their privacy practices, which may differ from ours. This Statement does not cover personal data you choose to provide to unrelated third-party sites.

2. What Personal Information Is Collected and How It’s Used

The categories of information below are collected by FLA. Once you choose to provide FLA with personal information, it will be used only to support your customer relationship with us. FLA does not, and will not, sell your personal information under any circumstances.

Sensitive Personal Information Sensitive Personal Information includes data such as Social Security numbers, account log-in credentials, access codes, banking, or credit card information. This information is used only when you submit it to create a dealer account or process payments for goods purchased. Sensitive information is not used for other purposes and is never sold to third parties.

Personal Information Personal Information is data that identifies you, such as your name, business address, email, telephone number, professional industry info (including FFL data), and IP address. FLA uses this information to maintain your account, provide dealer support, and process transactions on your behalf.

Non-personal Information Non-personal Information is data regarding usage and service operations not associated with a specific identity. FLA collects this on internal servers to analyze Website traffic, evaluate user experience, and prevent site misuse.

3. How Your Information Is Kept Secure

FLA is committed to safeguarding the data you provide. To prevent unauthorized access, maintain data accuracy, and ensure appropriate use, FLA has implemented rigorous security procedures. We utilize Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data. You can verify this security by looking for the lock icon in your browser’s address bar.

4. Use of Your Information, Communications, and Retention

Use of Your Information FLA will not sell your information to third parties. We will not share your personal information or SMS consent with any third party without your permission, except under the following circumstances:

• Safety Bulletins & Recalls: FLA may disclose information to manufacturers so they may notify you directly regarding product recalls or warranty repairs.

• Legal Requests: FLA may disclose information when necessary to comply with law enforcement requests, federal/state statutes (including ATF requirements), court orders, or to prevent fraud.

• Third-Party Service Providers: We may outsource certain business operations (like shipping or payment processing) to third-party providers. We restrict how these providers access and use your data.

• Credit & Collections: FLA may disclose limited account information to collection agencies or industry trade reference platforms to evaluate creditworthiness or enforce payment obligations.

Communications We may contact you via email, phone, or SMS/Text regarding marketing updates, system notifications, or service messages. By providing your number or opting in, you consent to receive these communications from Frontline Armoury.

• Text Opt-Out: Reply “STOP” to any text message.

• Email Opt-Out: Click the “unsubscribe” link at the bottom of any marketing email.

Retention FLA utilizes secure technologies to store your information and discards it once the specific business or legal need (such as FFL record-keeping requirements) has ended.

5. How to Opt Out of Information Sharing

You may opt out of personal information sharing by emailing team@frontlinearmoury.com.

6. How to Request Deletion or Correction of Data

You may request a copy of your personal information, or ask for its correction or deletion, by contacting us at team@frontlinearmoury.com. FLA will not discriminate against any user for exercising these legal rights.

7. Changes to This Statement

If FLA updates this Privacy Statement, we will post the changes here and update the revision date. Your continued use of the Website constitutes acceptance of these changes.

8. Contact Us

FLA values your feedback. If you have questions regarding this Privacy Statement, please contact our team at team@frontlinearmoury.com.

Frontline Armoury –  Cookie Policy 

At Frontline Armoury (“FLA”), we believe in being transparent about how we collect and use data. This policy provides detailed information about how and when we use cookies on www.frontlinearmoury.com.

1. What are Cookies?

Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies to store and honor your preferences and settings, enabling you to sign in, providing interest-based advertising, and analyzing how our Website performs.

2. How FLA Uses Cookies

We use cookies for several purposes, depending on the context:

• Authentication and Sign-in: When you sign into your dealer account, we store a unique ID number and the time you signed in in an encrypted cookie on your device. This allows you to move from page to page without having to sign in again on each page.

• Security: We use cookies to detect fraud and abuse of our Website and services.

• Store Preferences: We may store preferences, such as your preferred shipping location or display settings, to enhance your user experience.

• Analytics: To provide our products and improve your experience, we use cookies to gather usage and performance data (e.g., page views and link clicks).

3. Types of Cookies We Use

4. How to Control Cookies

Most web browsers automatically accept cookies but provide controls that allow you to block or delete them. If you choose to block cookies, you may not be able to sign in or use certain interactive features of www.frontlinearmoury.com that depend on cookies.

Frontline Armoury –  Summary of Your Rights 

For Our Dealers and Customers

As a valued partner of Frontline Armoury, we want to ensure you understand your rights regarding the personal and professional information we maintain. In accordance with Florida privacy standards and industry best practices, you have the following rights:

1. Right to Access and Portability

You have the right to request a copy of the personal information FLA holds about you. This allows you to verify that we are processing it lawfully.

2. Right to Correction (Rectification)

If any information we have on file for your business—such as FFL details, address, or contact person—is inaccurate or incomplete, you have the right to request an immediate update.

3. Right to Deletion (Right to be Forgotten)

You may request that we delete your personal data when there is no longer a legitimate business or legal reason (such as ATF record-keeping requirements) for us to retain it.

4. Right to Object or Restrict Processing

You have the right to opt-out of certain data uses, such as marketing emails or the sharing of information with trade reference platforms for credit evaluation.

5. Right to Non-Discrimination

FLA will not discriminate against any dealer or customer for exercising their privacy rights. We will not deny you goods, charge different prices, or provide a lower level of service should you choose to exercise these rights.

How to Exercise Your Rights

To submit a request regarding any of these rights, please contact our Compliance Team at: Email: team@frontlinearmoury.com Website: www.frontlinearmoury.com

Note on Regulatory Compliance: Please be aware that as an FFL dealer, FLA is required by federal law to maintain certain transaction records and copies of licenses for specific periods. These legal requirements may supersede a request for data deletion.